Helping a Phillip Island accommodation provider present three distinct coastal stays clearly — from Cowes apartments to a quiet beachside house near Red Rocks — with direct pathways for guests to check availability and book.
The Challenge
Phillip Island Holidays needed a site that could do more than list accommodation. Guests arriving on the site are often comparing location, capacity, amenities and proximity to the beach — and they need to move quickly from browsing to checking dates.
The business offers three different stays: two Waves apartments in the heart of Cowes, and Hideaway By The Sea near Red Rocks Beach. The challenge was to make those options easy to understand at a glance while still giving each property enough room to feel distinct.
What We Built
A practical, guest-focused WordPress website designed around clear property presentation, easy availability checks and local destination appeal. The site helps visitors understand which property suits their trip, then gives them a straightforward path to enquire or book.
- Accommodation-focused structure — separate pages for Hideaway By The Sea, 321 @ Waves Phillip Island and 110 @ Waves Phillip Island
- Clear property comparison — guest numbers, property type, view and location presented in a way that supports quick decision-making
- Direct availability pathway — check-in, check-out and guest selection built into the booking flow
- Destination positioning — content that highlights Cowes beach, parklands, cafés, restaurants, shops and nearby Phillip Island attractions
- Mobile-friendly browsing — designed for travellers researching accommodation on phones and tablets
- Ongoing hosting and maintenance — BollardDigital manages the technical side so the accommodation business can stay focused on guests
About the Client
Phillip Island Holidays offers a choice of holiday accommodation on Phillip Island: one and two-bedroom apartments in Cowes township, plus a house close to Red Rocks Beach.
Their properties suit families, couples, weekend breaks and relaxed coastal getaways. Guests can choose the convenience of Waves Phillip Island — across the road from Cowes beach and parklands, and minutes from cafés, restaurants and shops — or the quieter beach-adjacent setting of Hideaway By The Sea.
The site also positions the properties as a base for exploring key Phillip Island attractions including the Penguin Parade, Nobbies Centre, Phillip Island Grand Prix Circuit, A Maze N Things, Phillip Island Wildlife Park and the Koala Conservation Centre.