Giving a long-established South Coast medical practice an online presence that patients can actually rely on — from booking appointments to finding trusted information.
The Challenge
Batemans Bay Medical & Skin Cancer Centre has been serving the Eurobodalla community for decades — with over sixty years of combined experience across their team of vocationally registered doctors. They needed a website that could clearly communicate their full range of services, make it easy for patients to find accurate health information, and handle appointment enquiries — without looking like a generic, template medical site.
They came to BollardDigital with a site built on an older platform that was not reflecting the quality or breadth of care they provide.
What We Built
A clean, accessible WordPress site that puts patient needs first — built around clear information architecture, trustworthy presentation, and ease of navigation. The design reflects the professionalism and warmth of the practice without falling into generic medical website territory.
- Clear services listing — from general practice and immunisations to skin checks, chronic disease management, and mental health care
- Doctor profiles — individual pages for each practitioner with qualifications, special interests, and practice information
- Opening hours and contact — prominently displayed with direct phone numbers and location
- COVID-19 and flu vaccination information — keeping patients informed with up-to-date clinical guidance
- Online appointment booking pathway — clear calls to action linking to their booking system
- Billing and policy information — presented clearly to avoid patient confusion at visit time
- Ongoing hosting and maintenance — BollardDigital manages the infrastructure so the practice can focus on patient care
About the Client
Batemans Bay Medical & Skin Cancer Centre is a long-established general practice on the New South Wales South Coast, serving patients in Batemans Bay and the broader Eurobodalla region. The team includes vocationally registered doctors with decades of combined experience across general practice, skin cancer detection and management, women’s health, pediatrics, chronic disease management, and more.
Located at 26–28 Pacific Street, Batemans Bay, the practice offers bulk-billed consultations for eligible patients and maintains a commitment to comprehensive, confidential patient care.
Services include: General medical services, blood pressure checks, wound care, children’s immunisations, family planning, skin checks and mole removal, sexual health, Indigenous health care, mental health care, chronic disease management, diabetes cycle of care, health assessments for patients 75+, onsite pathology, and more.